Wordpowered — Copywriting, Proofreading and Editorial Services in Northumberland

Editorial services for for businesses and individuals.

We provide editorial, PR, marketing, web, communications and business writing services to a variety of companies, from blue chip organisations to academic ones. We also offer freelance copywriter services to creative agencies, PR agencies, marketing agencies, digital agencies and full service agencies.

We write copy. Brilliantly.

We work on a freelance basis to provide the business writing service you need. The benefits are two way; you only pay for what you need and our varied client base allows us to constantly hone our skills and keep our copy ideas fresh.

New media is our medium.

Search Engine Optimization (SEO) or Search Engine Optimisation as we here in the UK call it, involves specialist copywriting designed to improve your website's ranking in the results pages for particular keyword searches.

We communicate your message. Clearly.

Whatever communication collateral you are considering, whether writing a letter to convert prospects into customers , crafting effective content for your website or finding compelling words for a business-generating brochure, our professional copywriting will grab the attention of your audience, addressing their specific need(s) so that they see at once what's in it for them.

We're speedy, up front and honest about costs.

We provide a fixed, no obligation quote for the whole job before any work commences so you'll never pay more than you expect to. We don't charge for initial meetings, briefings or minor rewrites, and I am VAT free. There are no hidden costs, what we quote it what you pay.

Copywriting with charisma.

Be it copy for your website, an ad for a billboard or business index, we'll give you copywriting ideas and concepts that will catch eyes, grab attention and communicate your message to your target audience in the blink of an eye.

Tips for writing good copy

Not everyone needs a copywriter. For the smaller pieces you may be able to create your own copy by following these simple pointers;

Keep sentences short, unless you know what you're doing. A lot of people don't know how to use dashes, semi-colons and colons. They can all be used to excellent effect when breaking sentences up into bite-size chunks, (but only if they're used properly). If you don't feel comfortable using them, or indeed know how to use them, then steer clear. Instead, keep your sentences short and direct, and stick to using commas and full stops. (It worked for Ernest Hemingway).

Writing content and copy for SEO (Search Engine Optimisation). SEO is simply "including details in your website that search engines will look for". The complicated part is finding out what these details are, and how to include them in your website. When it comes to the actual words, SEO copy is simply writing the words on the pages of your website in a way that people who are looking for what you're offering can find you easily. The words don't have to be next to each other - but the closer they are in a sentence the better the effect. And the more frequently they appear, the higher you'll score on a search.

Write something you'd want to read. The fact of the matter is, if the reader loses interest within the first few seconds of reading, you've lost them. Full stop. That is why effective catalogue and brochure copy is more than just product descriptions. If you want people to actually read your publication and enjoy it, and then buy from it, a copywriter that can write for the readers' personality and aspirational lifestyle is essential.

References

If you're going to do it yourself, we'd suggest the following books as excellent reference texts. Recommended reading for anyone with an interest in the English language.